{"id":1013690,"date":"2026-06-11T10:54:43","date_gmt":"2026-06-11T05:24:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1013690"},"modified":"2026-06-11T11:12:59","modified_gmt":"2026-06-11T05:42:59","slug":"zee-puts-fifa-world-cup-behind-paywall-to-grow-subscriber-base","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/11\/zee-puts-fifa-world-cup-behind-paywall-to-grow-subscriber-base\/","title":{"rendered":"Zee puts FIFA World Cup behind paywall to grow subscriber base"},"content":{"rendered":"<p>Zee Entertainment Enterprises Ltd\u2019s FIFA World Cup acquisition is shaping up as a direct subscription play, with the broadcaster avoiding telecom bundling deals for now as it seeks to drive users directly to ZEE5, according to industry experts. <\/p>\n<p>Currently, Zee is part of bundled plans offered by Airtel, Vi and Jio. However, for the FIFA World Cup, customers will have to purchase dedicated FIFA packs. The broadcaster has launched two digital subscription plans priced at Rs 699 for three months and Rs 1,699 for a year, allowing fans to access the FIFA World Cup alongside other content on the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zee Entertainment Enterprises Ltd\u2019s FIFA World Cup acquisition is shaping up as a direct subscription play, with the broadcaster avoiding telecom bundling deals for now as it seeks to drive users directly to ZEE5, according to industry experts. Currently, Zee is part of bundled plans offered by Airtel, Vi and Jio. However, for the FIFA World Cup, customers will have to purchase dedicated FIFA packs. The broadcaster has launched two digital subscription plans priced at Rs 699 for three months and Rs 1,699 for a year, allowing fans to access the FIFA World Cup alongside other content on the platform.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1013690","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1013690"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013690\/revisions"}],"predecessor-version":[{"id":1013711,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013690\/revisions\/1013711"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1013690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1013690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1013690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}