{"id":1013342,"date":"2026-06-10T07:35:42","date_gmt":"2026-06-10T02:05:42","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1013342"},"modified":"2026-06-10T07:44:40","modified_gmt":"2026-06-10T02:14:40","slug":"price-hikes-soften-smartphone-demand-intel-core-ultra-processors-to-drive-ai-pcs-redington","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/10\/price-hikes-soften-smartphone-demand-intel-core-ultra-processors-to-drive-ai-pcs-redington\/","title":{"rendered":"Price hikes soften smartphone demand; Intel Core Ultra processors to drive AI PCs: Redington"},"content":{"rendered":"<p>NEW DELHI: A top executive of Redington said recent price hikes as a result of component-side supply pressures have dampened smartphone demand in India by nearly 10-15% year-on-year in key segments, but festive season offers may aid in recovery. <\/p>\n<p>\u201cFrom $200 to $300 (\u20b919,000-28,000) and $300 to $400 (\u20b928,000-38,000) and more, the current price increase has dampened a little bit of demand. The growth is now at 20-25%, instead of 35-40%,\u201d Ramesh Natarajan, CEO (India &amp; Middle East), Redington, told ETElectronicsWorld in an interview.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: A top executive of Redington said recent price hikes as a result of component-side supply pressures have dampened smartphone demand in India by nearly 10-15% year-on-year in key segments, but festive season offers may aid in recovery. \u201cFrom $200 to $300 (\u20b919,000-28,000) and $300 to $400 (\u20b928,000-38,000) and more, the current price increase has dampened a little bit of demand. The growth is now at 20-25%, instead of 35-40%,\u201d Ramesh Natarajan, CEO (India &amp; Middle East), Redington, told ETElectronicsWorld in an interview.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1013342","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1013342"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013342\/revisions"}],"predecessor-version":[{"id":1013364,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013342\/revisions\/1013364"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1013342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1013342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1013342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}