{"id":1013097,"date":"2026-06-09T08:48:46","date_gmt":"2026-06-09T03:18:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1013097"},"modified":"2026-06-09T09:06:19","modified_gmt":"2026-06-09T03:36:19","slug":"need-to-leave-cricket-behind-find-sports-that-are-relevant","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/09\/need-to-leave-cricket-behind-find-sports-that-are-relevant\/","title":{"rendered":"&#8216;Need to leave cricket behind &amp; find sports that are relevant&#8217;"},"content":{"rendered":"<p>Zee Entertainment Enterprises is betting on football for the long term at a time when cricket economics are becoming increasingly difficult even for large broadcasters, wagering that FIFA media rights can help build a sports business in India despite uncertain monetisation prospects for the 2026 World Cup. <\/p>\n<p>The broadcaster has secured FIFA media rights in India through 2034, including the men&#8217;s FIFA World Cups in 2026 and 2030, the FIFA Women\u2019s World Cup and several other international tournaments, marking its biggest sports investment in years after the UAE-based cricket league International League T20 (ILT20), for which it has committed $100-150 million over 10 years through 2032.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zee Entertainment Enterprises is betting on football for the long term at a time when cricket economics are becoming increasingly difficult even for large broadcasters, wagering that FIFA media rights can help build a sports business in India despite uncertain monetisation prospects for the 2026 World Cup. The broadcaster has secured FIFA media rights in India through 2034, including the men&#8217;s FIFA World Cups in 2026 and 2030, the FIFA Women\u2019s World Cup and several other international tournaments, marking its biggest sports investment in years after the UAE-based cricket league International League T20 (ILT20), for which it has committed $100-150 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1013097","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1013097"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013097\/revisions"}],"predecessor-version":[{"id":1013125,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1013097\/revisions\/1013125"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1013097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1013097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1013097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}