{"id":1012687,"date":"2026-06-06T09:14:02","date_gmt":"2026-06-06T03:44:02","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1012687"},"modified":"2026-06-06T09:24:35","modified_gmt":"2026-06-06T03:54:35","slug":"zepto-links-free-delivery-to-demand","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/06\/zepto-links-free-delivery-to-demand\/","title":{"rendered":"Zepto links free delivery to demand"},"content":{"rendered":"<p>Zepto has begun linking its free-delivery threshold to demand levels, raising the minimum order value for free delivery to as high as Rs 299 in some locations and during peak hours, marking a further shift away from the aggressive fee waivers that defined the quick commerce sector last year. <\/p>\n<p>Pre-IPO Pivot <\/p>\n<p>The move comes as the company prepares for a public listing and as the industry increasingly focuses on profitability and unit economics after an extended period of customer acquisition-led discounting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zepto has begun linking its free-delivery threshold to demand levels, raising the minimum order value for free delivery to as high as Rs 299 in some locations and during peak hours, marking a further shift away from the aggressive fee waivers that defined the quick commerce sector last year. Pre-IPO Pivot The move comes as the company prepares for a public listing and as the industry increasingly focuses on profitability and unit economics after an extended period of customer acquisition-led discounting.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1012687","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1012687"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012687\/revisions"}],"predecessor-version":[{"id":1012709,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012687\/revisions\/1012709"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1012687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1012687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1012687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}