{"id":1012340,"date":"2026-06-05T08:17:51","date_gmt":"2026-06-05T02:47:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1012340"},"modified":"2026-06-05T08:26:39","modified_gmt":"2026-06-05T02:56:39","slug":"why-amazon-has-struggled-to-crack-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/05\/why-amazon-has-struggled-to-crack-india\/","title":{"rendered":"Why Amazon has struggled to crack India"},"content":{"rendered":"<p>In June 2022, India\u2019s cricket board was preparing to auction the media rights to the Indian Premier League tournament, and expectations in Mumbai were stratospheric. Bankers and broadcasters were bracing for a bruising bidding war, and the board itself was counting on one company above all to push prices higher: Amazon.com Inc. <\/p>\n<p>Executives who favoured the deal argued that cricket, one of India\u2019s most potent cultural and commercial properties, would cast a halo over the Amazon brand and further the company\u2019s ambition of becoming the biggest e-commerce operation in the world\u2019s most populous nation. Then hours before the auction, Amazon pulled out \u2014 ceding the rights to Walt Disney Co. and India\u2019s Reliance Industries Ltd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In June 2022, India\u2019s cricket board was preparing to auction the media rights to the Indian Premier League tournament, and expectations in Mumbai were stratospheric. Bankers and broadcasters were bracing for a bruising bidding war, and the board itself was counting on one company above all to push prices higher: Amazon.com Inc. Executives who favoured the deal argued that cricket, one of India\u2019s most potent cultural and commercial properties, would cast a halo over the Amazon brand and further the company\u2019s ambition of becoming the biggest e-commerce operation in the world\u2019s most populous nation. Then hours before the auction, Amazon [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1012340","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1012340"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012340\/revisions"}],"predecessor-version":[{"id":1012366,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012340\/revisions\/1012366"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1012340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1012340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1012340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}