{"id":1012134,"date":"2026-06-04T08:41:47","date_gmt":"2026-06-04T03:11:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1012134"},"modified":"2026-06-04T08:45:15","modified_gmt":"2026-06-04T03:15:15","slug":"indias-audio-streaming-apps-pivot-to-hybrid-model-to-drive-paid-subscriptions","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/04\/indias-audio-streaming-apps-pivot-to-hybrid-model-to-drive-paid-subscriptions\/","title":{"rendered":"India\u2019s audio streaming apps pivot to &#8216;hybrid&#8217; model to drive paid subscriptions"},"content":{"rendered":"<p>India&#8217;s expanding audio streaming industry is increasingly shifting to a hybrid model that combines free, ad-supported model with premium subscriptions as platforms push for sustainable monetisation after years of prioritising scale. <\/p>\n<p>Global streaming services such as Amazon Music, Spotify and YouTube Music, alongside homegrown platforms like JioSaavn are betting on paid subscriptions while retaining free tiers to drive user acquisition and engagement. Gaana, meanwhile, has moved entirely to a paid model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s expanding audio streaming industry is increasingly shifting to a hybrid model that combines free, ad-supported model with premium subscriptions as platforms push for sustainable monetisation after years of prioritising scale. Global streaming services such as Amazon Music, Spotify and YouTube Music, alongside homegrown platforms like JioSaavn are betting on paid subscriptions while retaining free tiers to drive user acquisition and engagement. Gaana, meanwhile, has moved entirely to a paid model.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1012134","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1012134"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012134\/revisions"}],"predecessor-version":[{"id":1012135,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1012134\/revisions\/1012135"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1012134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1012134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1012134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}