{"id":1011898,"date":"2026-06-03T10:06:07","date_gmt":"2026-06-03T04:36:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1011898"},"modified":"2026-06-03T10:29:14","modified_gmt":"2026-06-03T04:59:14","slug":"90-firms-increased-ai-spending-but-only-12-can-prove-revenue-impact-comviva-survey","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/03\/90-firms-increased-ai-spending-but-only-12-can-prove-revenue-impact-comviva-survey\/","title":{"rendered":"90% firms increased AI spending but only 12% can prove revenue impact: Comviva survey"},"content":{"rendered":"<p>New Delhi [India], June 2 (ANI): Despite a sharp rise in artificial intelligence (AI) spending by companies, only a small fraction is able to demonstrate a measurable impact on revenue, according to Comviva&#8217;s Global CMO Survey Report 2026. <\/p>\n<p>The report, titled &#8220;The AI Efficiency Divide: Measuring AI&#8217;s Real Value Beyond the Hype&#8221;, found that 90 per cent of organisations increased their AI marketing investments over the past two years, but only 12 per cent can quantify the revenue generated by those investments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], June 2 (ANI): Despite a sharp rise in artificial intelligence (AI) spending by companies, only a small fraction is able to demonstrate a measurable impact on revenue, according to Comviva&#8217;s Global CMO Survey Report 2026. The report, titled &#8220;The AI Efficiency Divide: Measuring AI&#8217;s Real Value Beyond the Hype&#8221;, found that 90 per cent of organisations increased their AI marketing investments over the past two years, but only 12 per cent can quantify the revenue generated by those investments.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1011898","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1011898"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011898\/revisions"}],"predecessor-version":[{"id":1011933,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011898\/revisions\/1011933"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1011898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1011898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1011898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}