{"id":1011573,"date":"2026-06-02T09:32:28","date_gmt":"2026-06-02T04:02:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1011573"},"modified":"2026-06-02T09:56:26","modified_gmt":"2026-06-02T04:26:26","slug":"zee-fifa-deal-spotlights-jiocinemas-2022-world-cup-bet","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/02\/zee-fifa-deal-spotlights-jiocinemas-2022-world-cup-bet\/","title":{"rendered":"Zee-FIFA deal spotlights JioCinema\u2019s 2022 World Cup bet"},"content":{"rendered":"<p>Zee Entertainment\u2019s acquisition of FIFA tournament rights for the next eight years marks a significant addition to its sports portfolio. But media industry executives say the firm may need to balance prestige with profitability as it seeks to monetise football audiences in India. <\/p>\n<p>The discussion inevitably turns to the FIFA World Cup 2022, which was streamed on JioCinema and broadcast on Sports18 channels, both owned by Viacom18 at the time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zee Entertainment\u2019s acquisition of FIFA tournament rights for the next eight years marks a significant addition to its sports portfolio. But media industry executives say the firm may need to balance prestige with profitability as it seeks to monetise football audiences in India. The discussion inevitably turns to the FIFA World Cup 2022, which was streamed on JioCinema and broadcast on Sports18 channels, both owned by Viacom18 at the time.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1011573","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1011573"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011573\/revisions"}],"predecessor-version":[{"id":1011597,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011573\/revisions\/1011597"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1011573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1011573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1011573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}