{"id":1011256,"date":"2026-06-01T09:58:07","date_gmt":"2026-06-01T04:28:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1011256"},"modified":"2026-06-01T10:15:40","modified_gmt":"2026-06-01T04:45:40","slug":"why-tata-digital-is-pivoting-away-from-the-super-app-playbook","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/01\/why-tata-digital-is-pivoting-away-from-the-super-app-playbook\/","title":{"rendered":"Why Tata Digital is pivoting away from the \u2018super-app\u2019 playbook"},"content":{"rendered":"<p>When N Chandrasekaran took the reins at the Tata Group, the bet on Tata Digital was meant to be his defining stroke \u2014 a single digital umbrella drawing together groceries, electronics, healthcare and financial services under one roof, one app, one flywheel. It was the kind of wager that looked obvious on a strategy slide: Tata\u2019s brand equity, deployed at internet scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When N Chandrasekaran took the reins at the Tata Group, the bet on Tata Digital was meant to be his defining stroke \u2014 a single digital umbrella drawing together groceries, electronics, healthcare and financial services under one roof, one app, one flywheel. It was the kind of wager that looked obvious on a strategy slide: Tata\u2019s brand equity, deployed at internet scale.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1011256","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1011256"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011256\/revisions"}],"predecessor-version":[{"id":1011284,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1011256\/revisions\/1011284"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1011256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1011256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1011256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}