{"id":1010396,"date":"2026-05-28T08:36:54","date_gmt":"2026-05-28T03:06:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1010396"},"modified":"2026-05-28T08:46:35","modified_gmt":"2026-05-28T03:16:35","slug":"global-firms-use-ai-at-indian-hubs-to-bring-more-ad-work-in-house","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/28\/global-firms-use-ai-at-indian-hubs-to-bring-more-ad-work-in-house\/","title":{"rendered":"Global firms use AI at Indian hubs to bring more ad work in-house"},"content":{"rendered":"<p>Global companies are using AI at their Indian hubs to bring more \u200bcreative work in-house, cutting turnaround time and \u200btheir reliance on external agencies for advertising as the new technology reshapes the ad industry. <\/p>\n<p>Executives at Kimberly-Clark, J.C. Penney-parent Catalyst Brands and Target India told Reuters that their global capability centers in the country are using AI tools across marketing functions &#8211; from generating product images and videos to selecting influencers and optimizing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global companies are using AI at their Indian hubs to bring more \u200bcreative work in-house, cutting turnaround time and \u200btheir reliance on external agencies for advertising as the new technology reshapes the ad industry. Executives at Kimberly-Clark, J.C. Penney-parent Catalyst Brands and Target India told Reuters that their global capability centers in the country are using AI tools across marketing functions &#8211; from generating product images and videos to selecting influencers and optimizing campaigns.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1010396","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1010396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1010396"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1010396\/revisions"}],"predecessor-version":[{"id":1010421,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1010396\/revisions\/1010421"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1010396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1010396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1010396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}