{"id":1010361,"date":"2026-05-28T08:04:39","date_gmt":"2026-05-28T02:34:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1010361"},"modified":"2026-05-28T08:15:07","modified_gmt":"2026-05-28T02:45:07","slug":"indias-prepaid-postpaid-arpus-enter-convergence-phase-reversal-unlikely-analysts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/28\/indias-prepaid-postpaid-arpus-enter-convergence-phase-reversal-unlikely-analysts\/","title":{"rendered":"India\u2019s prepaid-postpaid ARPUs enter convergence phase, reversal unlikely: Analysts"},"content":{"rendered":"<p>NEW DELHI: India\u2019s telecom prepaid and postpaid segments have entered an average revenue per user (ARPU) convergence phase \u2013 following five years of historic gaps \u2013 enabled by operators\u2019 sustained efforts to repair tariffs. Still, any sharp reversal is unlikely, said analysts. <\/p>\n<p>\u201cA sharp reversal is unlikely as the shift has already happened. Prepaid ARPUs are now structurally higher and well supported by disciplined pricing and data-led plans,\u201d Purushothaman KG (partner and head of technology transformation and artificial intelligence), KPMG in India, told ETTelecom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: India\u2019s telecom prepaid and postpaid segments have entered an average revenue per user (ARPU) convergence phase \u2013 following five years of historic gaps \u2013 enabled by operators\u2019 sustained efforts to repair tariffs. Still, any sharp reversal is unlikely, said analysts. \u201cA sharp reversal is unlikely as the shift has already happened. Prepaid ARPUs are now structurally higher and well supported by disciplined pricing and data-led plans,\u201d Purushothaman KG (partner and head of technology transformation and artificial intelligence), KPMG in India, told ETTelecom.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1010361","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1010361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1010361"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1010361\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1010361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1010361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1010361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}