{"id":1009968,"date":"2026-05-26T08:36:16","date_gmt":"2026-05-26T03:06:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009968"},"modified":"2026-05-26T08:45:57","modified_gmt":"2026-05-26T03:15:57","slug":"indias-tv-industry-faces-deeper-pressure-as-viewers-advertisers-move-online-2","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/26\/indias-tv-industry-faces-deeper-pressure-as-viewers-advertisers-move-online-2\/","title":{"rendered":"India\u2019s TV industry faces deeper pressure as viewers, advertisers move online"},"content":{"rendered":"<p>India\u2019s television broadcast industry came under deeper structural pressure in FY26 as slowing advertising demand and a shrinking pay-TV subscriber base underscored the accelerating shift of audiences and marketers toward digital platforms. <\/p>\n<p>Even marquee sporting events, historically a key driver of television subscriptions, failed to meaningfully reverse subscriber losses as viewers increasingly migrated online, highlighting the structural challenges confronting broadcasters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s television broadcast industry came under deeper structural pressure in FY26 as slowing advertising demand and a shrinking pay-TV subscriber base underscored the accelerating shift of audiences and marketers toward digital platforms. Even marquee sporting events, historically a key driver of television subscriptions, failed to meaningfully reverse subscriber losses as viewers increasingly migrated online, highlighting the structural challenges confronting broadcasters.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1009968","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009968"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009968\/revisions"}],"predecessor-version":[{"id":1009969,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009968\/revisions\/1009969"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}