{"id":1009767,"date":"2026-05-25T09:37:46","date_gmt":"2026-05-25T04:07:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009767"},"modified":"2026-05-25T09:37:46","modified_gmt":"2026-05-25T04:07:46","slug":"swiggy-returns-to-frequency-battle-as-quick-commerce-pressure-mounts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/25\/swiggy-returns-to-frequency-battle-as-quick-commerce-pressure-mounts\/","title":{"rendered":"Swiggy returns to frequency battle as quick-commerce pressure mounts"},"content":{"rendered":"<p>Swiggy\u2019s Instamart is introducing new wallet-credit and targeted fee-waiver features that suggest the company may be softening its stance on low-value users, as slowing order frequency and continued competitive pressure force a recalibration of its quality-growth strategy in quick commerce. <\/p>\n<p>The new features allow users to convert delivery fees charged on orders below Rs 99 into wallet deposits redeemable on future purchases. Separately, Instamart has introduced delivery fee waivers on orders containing products from its private label brand Noice and categories including fresh dairy and vegetables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy\u2019s Instamart is introducing new wallet-credit and targeted fee-waiver features that suggest the company may be softening its stance on low-value users, as slowing order frequency and continued competitive pressure force a recalibration of its quality-growth strategy in quick commerce. The new features allow users to convert delivery fees charged on orders below Rs 99 into wallet deposits redeemable on future purchases. Separately, Instamart has introduced delivery fee waivers on orders containing products from its private label brand Noice and categories including fresh dairy and vegetables.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1009767","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009767"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009767\/revisions"}],"predecessor-version":[{"id":1009792,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009767\/revisions\/1009792"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}