{"id":1009692,"date":"2026-05-25T08:48:08","date_gmt":"2026-05-25T03:18:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009692"},"modified":"2026-05-25T08:58:45","modified_gmt":"2026-05-25T03:28:45","slug":"indias-tv-industry-faces-deeper-pressure-as-viewers-advertisers-move-online","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/25\/indias-tv-industry-faces-deeper-pressure-as-viewers-advertisers-move-online\/","title":{"rendered":"India\u2019s TV industry faces deeper pressure as viewers, advertisers move online"},"content":{"rendered":"<p>Mumbai: India&#8217;s television broadcast industry came under deeper structural pressure in FY26 as slowing advertising demand and a shrinking pay-TV subscriber base underscored the accelerating shift of audiences and marketers toward digital platforms. <\/p>\n<p>Even marquee sporting events, historically a key driver of television subscriptions, failed to meaningfully reverse subscriber losses as viewers increasingly migrated online, highlighting the structural challenges confronting broadcasters. According to Broadcast Audience Research Council (BARC) data, weekly TV reach declined to 741 million in FY26 from 750 million in FY25 and 757 million in FY24.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: India&#8217;s television broadcast industry came under deeper structural pressure in FY26 as slowing advertising demand and a shrinking pay-TV subscriber base underscored the accelerating shift of audiences and marketers toward digital platforms. Even marquee sporting events, historically a key driver of television subscriptions, failed to meaningfully reverse subscriber losses as viewers increasingly migrated online, highlighting the structural challenges confronting broadcasters. According to Broadcast Audience Research Council (BARC) data, weekly TV reach declined to 741 million in FY26 from 750 million in FY25 and 757 million in FY24.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1009692","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009692"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009692\/revisions"}],"predecessor-version":[{"id":1009712,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009692\/revisions\/1009712"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}