{"id":1009498,"date":"2026-05-23T08:55:01","date_gmt":"2026-05-23T03:25:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009498"},"modified":"2026-05-23T09:03:28","modified_gmt":"2026-05-23T03:33:28","slug":"oneplus-xiaomi-among-firms-trimming-marketing-and-sales-roles-in-india-amid-cost-pressure","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/23\/oneplus-xiaomi-among-firms-trimming-marketing-and-sales-roles-in-india-amid-cost-pressure\/","title":{"rendered":"OnePlus, Xiaomi among firms trimming marketing and sales roles in India amid cost pressure"},"content":{"rendered":"<p>New Delhi: Smartphone brands are trimming marketing, offline sales and general administrative support teams as rising input costs and slowing overall sales push companies to cut costs and focus on profitability, industry experts said. <\/p>\n<p>Staffing firms estimate up to 15% drop in commercial and corporate roles in recent months as brands shed administrative overhead built during the high-volume growth phases of previous years even as sustained premiumisation continues to support overall market value. <\/p>\n<p>The headcount rationalisation is happening mainly in companies that rely on low-margin, high-volume entry-level segments, where sales have declined 8-10% over the last one year, according to Randstad India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Smartphone brands are trimming marketing, offline sales and general administrative support teams as rising input costs and slowing overall sales push companies to cut costs and focus on profitability, industry experts said. Staffing firms estimate up to 15% drop in commercial and corporate roles in recent months as brands shed administrative overhead built during the high-volume growth phases of previous years even as sustained premiumisation continues to support overall market value. The headcount rationalisation is happening mainly in companies that rely on low-margin, high-volume entry-level segments, where sales have declined 8-10% over the last one year, according to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1009498","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009498"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009498\/revisions"}],"predecessor-version":[{"id":1009516,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009498\/revisions\/1009516"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}