{"id":1009277,"date":"2026-05-22T10:08:59","date_gmt":"2026-05-22T04:38:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009277"},"modified":"2026-05-22T10:27:29","modified_gmt":"2026-05-22T04:57:29","slug":"aditya-birla-group-bets-big-on-ipl-boom-says-media-rights-frenzy-is-far-from-over","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/22\/aditya-birla-group-bets-big-on-ipl-boom-says-media-rights-frenzy-is-far-from-over\/","title":{"rendered":"Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from over"},"content":{"rendered":"<p>Mumbai: Aditya Birla Group is betting on the long-term growth of Indian sports, arguing that the Indian Premier League&#8217;s (IPL) media rights value will continue to appreciate despite near-term concerns around broadcaster consolidation and potential weaker competition in future media rights auctions. <\/p>\n<p>The conglomerate, which recently acquired Royal Challengers Bengaluru (RCB) for $1.78 billion through a consortium that included Bolt Ventures, The Times of India (publishers of The Economic Times), and a Blackstone fund, said India&#8217;s economic growth, rising sports consumption, and the scarcity of premium sports assets would underpin future valuations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Aditya Birla Group is betting on the long-term growth of Indian sports, arguing that the Indian Premier League&#8217;s (IPL) media rights value will continue to appreciate despite near-term concerns around broadcaster consolidation and potential weaker competition in future media rights auctions. The conglomerate, which recently acquired Royal Challengers Bengaluru (RCB) for $1.78 billion through a consortium that included Bolt Ventures, The Times of India (publishers of The Economic Times), and a Blackstone fund, said India&#8217;s economic growth, rising sports consumption, and the scarcity of premium sports assets would underpin future valuations.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1009277","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009277"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009277\/revisions"}],"predecessor-version":[{"id":1009298,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009277\/revisions\/1009298"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}