{"id":1009267,"date":"2026-05-22T10:04:30","date_gmt":"2026-05-22T04:34:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009267"},"modified":"2026-05-22T10:24:34","modified_gmt":"2026-05-22T04:54:34","slug":"streaming-platforms-double-down-on-south-indian-hits","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/22\/streaming-platforms-double-down-on-south-indian-hits\/","title":{"rendered":"Streaming platforms double down on South Indian hits"},"content":{"rendered":"<p>From theatres to living rooms, South Indian cinema is increasingly dominating the showbiz, accounting for nearly 60% of all theatrically successful films acquired by streaming platforms across Indian languages in 2025. <\/p>\n<p>While this marks a significant shift in OTT content-buying strategies, it is driven by stronger viewer engagement for South Indian titles on streaming platforms, with a higher proportion of viewers tending to watch them till the end after starting them, senior executives at large media and entertainment networks said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From theatres to living rooms, South Indian cinema is increasingly dominating the showbiz, accounting for nearly 60% of all theatrically successful films acquired by streaming platforms across Indian languages in 2025. While this marks a significant shift in OTT content-buying strategies, it is driven by stronger viewer engagement for South Indian titles on streaming platforms, with a higher proportion of viewers tending to watch them till the end after starting them, senior executives at large media and entertainment networks said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1009267","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009267"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009267\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}