{"id":1009253,"date":"2026-05-22T09:56:06","date_gmt":"2026-05-22T04:26:06","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1009253"},"modified":"2026-05-22T10:13:46","modified_gmt":"2026-05-22T04:43:46","slug":"ettech-infographic-reliances-startup-roll-up-hits-misses","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/22\/ettech-infographic-reliances-startup-roll-up-hits-misses\/","title":{"rendered":"ETtech Infographic: Reliance\u2019s startup roll-up: hits &amp; misses"},"content":{"rendered":"<p>Since the start of 2026, Reliance Industries has added two more beauty and personal care brands \u2014 Pahadi Local and Anomaly Haircare \u2014 to its startup kitty. <\/p>\n<p>Between 2018 and 2026, Reliance and its subsidiaries bought or backed internet-first brands across furniture, pharmacy, edtech, innerwear, AI, quick commerce, drones, retail technology, and consumer products. A closer look at these deals suggests that the investments were largely about plugging these companies into Reliance\u2019s larger retail, telecom, commerce, and technology ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the start of 2026, Reliance Industries has added two more beauty and personal care brands \u2014 Pahadi Local and Anomaly Haircare \u2014 to its startup kitty. Between 2018 and 2026, Reliance and its subsidiaries bought or backed internet-first brands across furniture, pharmacy, edtech, innerwear, AI, quick commerce, drones, retail technology, and consumer products. A closer look at these deals suggests that the investments were largely about plugging these companies into Reliance\u2019s larger retail, telecom, commerce, and technology ecosystem.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1009253","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1009253"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009253\/revisions"}],"predecessor-version":[{"id":1009276,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1009253\/revisions\/1009276"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1009253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1009253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1009253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}