{"id":1008855,"date":"2026-05-20T09:46:45","date_gmt":"2026-05-20T04:16:45","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1008855"},"modified":"2026-05-20T10:03:26","modified_gmt":"2026-05-20T04:33:26","slug":"dish-tv-bets-big-on-south-india-with-%e2%82%b9149-language-first-packs","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/20\/dish-tv-bets-big-on-south-india-with-%e2%82%b9149-language-first-packs\/","title":{"rendered":"Dish TV bets big on South India with \u20b9149 language-first packs"},"content":{"rendered":"<p>Dish TV India Ltd. has unveiled a stronger South India-focused strategy with new regional language packs, lower pricing and a feature designed to prevent viewers from missing live sports during recharge interruptions. <\/p>\n<p>The company said the refreshed offering is aimed at households across Tamil, Telugu, Kannada and Malayalam-speaking markets, where television viewing continues to remain deeply tied to regional language content, cinema, family entertainment and local storytelling. <\/p>\n<p>The new packs start at \u20b9149 per month and are built around changing viewing habits in South India, where regional entertainment continues to command strong audience loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dish TV India Ltd. has unveiled a stronger South India-focused strategy with new regional language packs, lower pricing and a feature designed to prevent viewers from missing live sports during recharge interruptions. The company said the refreshed offering is aimed at households across Tamil, Telugu, Kannada and Malayalam-speaking markets, where television viewing continues to remain deeply tied to regional language content, cinema, family entertainment and local storytelling. The new packs start at \u20b9149 per month and are built around changing viewing habits in South India, where regional entertainment continues to command strong audience loyalty.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1008855","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1008855"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008855\/revisions"}],"predecessor-version":[{"id":1008882,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008855\/revisions\/1008882"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1008855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1008855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1008855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}