{"id":1008322,"date":"2026-05-16T10:54:40","date_gmt":"2026-05-16T05:24:40","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1008322"},"modified":"2026-05-16T12:38:16","modified_gmt":"2026-05-16T07:08:16","slug":"the-big-screens-back-in-spotlight-as-rs-13000-crore-box-office-revival-fades-ott-boom","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/16\/the-big-screens-back-in-spotlight-as-rs-13000-crore-box-office-revival-fades-ott-boom\/","title":{"rendered":"The big screen\u2019s back in spotlight as Rs 13,000 crore box-office revival fades OTT boom"},"content":{"rendered":"<p>Mumbai: The Indian film industry is returning to a theatre-first release model, reversing the post-pandemic trend of direct-to-streaming premieres as studios increasingly prioritise box-office revenues while streaming platforms pull back on spending. <\/p>\n<p>Today, films are typically arriving on streaming services around eight weeks after their theatrical release, compared to a window of 2-4 weeks for certain films during the post-pandemic period when many titles bypassed theatres altogether, industry executives said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: The Indian film industry is returning to a theatre-first release model, reversing the post-pandemic trend of direct-to-streaming premieres as studios increasingly prioritise box-office revenues while streaming platforms pull back on spending. Today, films are typically arriving on streaming services around eight weeks after their theatrical release, compared to a window of 2-4 weeks for certain films during the post-pandemic period when many titles bypassed theatres altogether, industry executives said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1008322","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1008322"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008322\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1008322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1008322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1008322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}