{"id":1008311,"date":"2026-05-16T11:00:14","date_gmt":"2026-05-16T05:30:14","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1008311"},"modified":"2026-05-16T12:42:53","modified_gmt":"2026-05-16T07:12:53","slug":"indias-microdrama-market-likely-to-favour-scaled-winners-as-sector-matures-bdo","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/16\/indias-microdrama-market-likely-to-favour-scaled-winners-as-sector-matures-bdo\/","title":{"rendered":"India\u2019s microdrama market likely to favour scaled winners as sector matures: BDO"},"content":{"rendered":"<p>India\u2019s nascent microdrama market is likely to favour business models that demonstrate stronger engagement, repeatability and unit economics as the sector matures, according to a report by consulting firm BDO India. <\/p>\n<p>The report, Microdramas: Decoding the India Opportunity, said the market is currently characterised by fragmented experimentation involving startups, OTT platforms, traditional studios, adjacent content companies and independent creators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s nascent microdrama market is likely to favour business models that demonstrate stronger engagement, repeatability and unit economics as the sector matures, according to a report by consulting firm BDO India. The report, Microdramas: Decoding the India Opportunity, said the market is currently characterised by fragmented experimentation involving startups, OTT platforms, traditional studios, adjacent content companies and independent creators.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1008311","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1008311"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008311\/revisions"}],"predecessor-version":[{"id":1008335,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008311\/revisions\/1008335"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1008311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1008311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1008311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}