{"id":1008284,"date":"2026-05-16T10:44:37","date_gmt":"2026-05-16T05:14:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1008284"},"modified":"2026-05-16T12:29:50","modified_gmt":"2026-05-16T06:59:50","slug":"charli-xcx-joins-nothing-as-shareholder-and-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/16\/charli-xcx-joins-nothing-as-shareholder-and-global-brand-ambassador\/","title":{"rendered":"Charli XCX joins Nothing as shareholder and global brand ambassador"},"content":{"rendered":"<p>Consumer tech brand Nothing has announced a partnership with British pop star Charli XCX, naming her its first Global Brand Ambassador and a shareholder in the company. <\/p>\n<p>The move is being pitched as part of Nothing\u2019s effort to position itself not just as a hardware maker, but as a cultural brand working closely with creatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer tech brand Nothing has announced a partnership with British pop star Charli XCX, naming her its first Global Brand Ambassador and a shareholder in the company. The move is being pitched as part of Nothing\u2019s effort to position itself not just as a hardware maker, but as a cultural brand working closely with creatives.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1008284","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1008284"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008284\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1008284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1008284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1008284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}