{"id":1008018,"date":"2026-05-15T10:09:22","date_gmt":"2026-05-15T04:39:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1008018"},"modified":"2026-05-15T10:22:43","modified_gmt":"2026-05-15T04:52:43","slug":"airtel-says-indias-telecom-pricing-model-is-broken-as-arpu-growth-slows","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/15\/airtel-says-indias-telecom-pricing-model-is-broken-as-arpu-growth-slows\/","title":{"rendered":"Airtel says India\u2019s telecom pricing model is \u2018broken\u2019 as ARPU growth slows"},"content":{"rendered":"<p>New Delhi: Bharti Airtel\u2019s management said they are not satisfied with the sluggish growth in industry average revenues per user (ARPU), which is happening due to a \u201cbroken\u201d pricing architecture. The company said it will double down on existing growth levers to boost this key performance metric. <\/p>\n<p>While Airtel\u2019s ARPU fell 0.6% sequentially to \u20b9257 in the fourth quarter, the management accounted for two missing days compared with the previous three-month period to project a modest \u20b93 growth in the metric.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Bharti Airtel\u2019s management said they are not satisfied with the sluggish growth in industry average revenues per user (ARPU), which is happening due to a \u201cbroken\u201d pricing architecture. The company said it will double down on existing growth levers to boost this key performance metric. While Airtel\u2019s ARPU fell 0.6% sequentially to \u20b9257 in the fourth quarter, the management accounted for two missing days compared with the previous three-month period to project a modest \u20b93 growth in the metric.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1008018","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1008018"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008018\/revisions"}],"predecessor-version":[{"id":1008031,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1008018\/revisions\/1008031"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1008018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1008018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1008018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}