{"id":1007577,"date":"2026-05-11T10:55:26","date_gmt":"2026-05-11T05:25:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1007577"},"modified":"2026-05-11T12:27:19","modified_gmt":"2026-05-11T06:57:19","slug":"beyond-the-boundary-ai-influencers-rewrite-the-cricket-playbook","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/11\/beyond-the-boundary-ai-influencers-rewrite-the-cricket-playbook\/","title":{"rendered":"Beyond the Boundary: AI, influencers rewrite the cricket playbook"},"content":{"rendered":"<p>Mumbai: India&#8217;s broadcasters, streaming platforms and technology companies are increasingly expanding beyond live cricket into original programming and creator-led formats around the sport, as they seek to deepen fan engagement and monetise audiences throughout the year, industry executives said. <\/p>\n<p>The development shows how cricket is evolving from a live sports property into a broader entertainment ecosystem, with cricketers increasingly emerging as mainstream entertainment personalities. With more than 950 million fans, cricket remains India&#8217;s most popular sport and one of the biggest content drivers across television and streaming platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: India&#8217;s broadcasters, streaming platforms and technology companies are increasingly expanding beyond live cricket into original programming and creator-led formats around the sport, as they seek to deepen fan engagement and monetise audiences throughout the year, industry executives said. The development shows how cricket is evolving from a live sports property into a broader entertainment ecosystem, with cricketers increasingly emerging as mainstream entertainment personalities. With more than 950 million fans, cricket remains India&#8217;s most popular sport and one of the biggest content drivers across television and streaming platforms.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1007577","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1007577"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007577\/revisions"}],"predecessor-version":[{"id":1007604,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007577\/revisions\/1007604"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1007577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1007577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1007577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}