{"id":1007574,"date":"2026-05-11T10:52:42","date_gmt":"2026-05-11T05:22:42","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1007574"},"modified":"2026-05-11T12:25:39","modified_gmt":"2026-05-11T06:55:39","slug":"streaming-firms-eye-one-stop-shops-to-build-scale-and-profitability","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/11\/streaming-firms-eye-one-stop-shops-to-build-scale-and-profitability\/","title":{"rendered":"Streaming firms eye one-stop shops to build scale and profitability"},"content":{"rendered":"<p>Mumbai: Amazon&#8217;s decision to integrate Amazon MX Player with Prime Video, coming after the merger of Disney+ Hotstar and JioCinema into JioHotstar, underscores a broader shift in India&#8217;s streaming industry towards unified entertainment platforms combining subscription, advertising-led and transactional video offerings. <\/p>\n<p>Streamers are increasingly consolidating services to reduce churn, improve content discovery and keep users within a single platform, while strengthening monetisation through combined free and paid audiences at scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Amazon&#8217;s decision to integrate Amazon MX Player with Prime Video, coming after the merger of Disney+ Hotstar and JioCinema into JioHotstar, underscores a broader shift in India&#8217;s streaming industry towards unified entertainment platforms combining subscription, advertising-led and transactional video offerings. Streamers are increasingly consolidating services to reduce churn, improve content discovery and keep users within a single platform, while strengthening monetisation through combined free and paid audiences at scale.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1007574","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1007574"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007574\/revisions"}],"predecessor-version":[{"id":1007600,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007574\/revisions\/1007600"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1007574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1007574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1007574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}