{"id":1007353,"date":"2026-05-08T10:37:21","date_gmt":"2026-05-08T05:07:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1007353"},"modified":"2026-05-08T10:55:18","modified_gmt":"2026-05-08T05:25:18","slug":"prime-video-amazon-mx-player-merge-to-create-indias-largest-originals-streaming-platform","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/08\/prime-video-amazon-mx-player-merge-to-create-indias-largest-originals-streaming-platform\/","title":{"rendered":"Prime Video, Amazon MX Player merge to create India\u2019s largest originals streaming platform"},"content":{"rendered":"<p>Amazon Prime Video will integrate Amazon MX Player into its platform, creating what the company describes as India\u2019s largest streaming destination for exclusive and original content across both free and paid offerings. <\/p>\n<p>The move will combine Prime Video\u2019s premium subscription service with Amazon MX Player\u2019s advertising-led reach, bringing together content across Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions under a single platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Video will integrate Amazon MX Player into its platform, creating what the company describes as India\u2019s largest streaming destination for exclusive and original content across both free and paid offerings. The move will combine Prime Video\u2019s premium subscription service with Amazon MX Player\u2019s advertising-led reach, bringing together content across Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions under a single platform.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1007353","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1007353"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007353\/revisions"}],"predecessor-version":[{"id":1007376,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007353\/revisions\/1007376"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1007353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1007353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1007353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}