{"id":1007269,"date":"2026-05-08T09:49:55","date_gmt":"2026-05-08T04:19:55","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1007269"},"modified":"2026-05-08T10:00:38","modified_gmt":"2026-05-08T04:30:38","slug":"uks-bt-re-focuses-on-its-core-brand-with-bt-mobile-for-consumers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/08\/uks-bt-re-focuses-on-its-core-brand-with-bt-mobile-for-consumers\/","title":{"rendered":"UK&#8217;s BT re-focuses on its core brand, with BT Mobile for consumers"},"content":{"rendered":"<p>LONDON: Broadband and mobile company BT is bringing back its BT Mobile brand for consumers as part of its biggest marketing campaign this decade that will spotlight its historic BT brand. <\/p>\n<p>Chief Executive Allison Kirkby said the company&#8217;s \u200cthree brands &#8211; \u2060BT, \u2060EE and value-focused Plusnet &#8211; each targeted different segments of the market, with the 180-year-old BT name appealing to some of its most loyal customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Broadband and mobile company BT is bringing back its BT Mobile brand for consumers as part of its biggest marketing campaign this decade that will spotlight its historic BT brand. Chief Executive Allison Kirkby said the company&#8217;s \u200cthree brands &#8211; \u2060BT, \u2060EE and value-focused Plusnet &#8211; each targeted different segments of the market, with the 180-year-old BT name appealing to some of its most loyal customers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1007269","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1007269"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007269\/revisions"}],"predecessor-version":[{"id":1007288,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1007269\/revisions\/1007288"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1007269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1007269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1007269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}