{"id":1006740,"date":"2026-05-04T10:50:46","date_gmt":"2026-05-04T05:20:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1006740"},"modified":"2026-05-04T11:35:27","modified_gmt":"2026-05-04T06:05:27","slug":"spotify-cracks-the-paywall","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/04\/spotify-cracks-the-paywall\/","title":{"rendered":"Spotify cracks the paywall"},"content":{"rendered":"<p>In a country where \u201cfree\u201d has long been the most popular playlist, Spotify has pulled off a neat trick: getting Indians not just to listen but occasionally to pay. <\/p>\n<p>When Spotify entered India in 2019, it walked into a market trained by YouTube and telecom-bundled apps to expect music at zero cost. Subscriptions were more theory than habit, and several rivals\u2014from ByteDance\u2019s Resso to Bharti Airtel\u2019s Wynk\u2014eventually bowed out, unable to square high content costs with low willingness to pay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a country where \u201cfree\u201d has long been the most popular playlist, Spotify has pulled off a neat trick: getting Indians not just to listen but occasionally to pay. When Spotify entered India in 2019, it walked into a market trained by YouTube and telecom-bundled apps to expect music at zero cost. Subscriptions were more theory than habit, and several rivals\u2014from ByteDance\u2019s Resso to Bharti Airtel\u2019s Wynk\u2014eventually bowed out, unable to square high content costs with low willingness to pay.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1006740","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1006740"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006740\/revisions"}],"predecessor-version":[{"id":1006780,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006740\/revisions\/1006780"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1006740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1006740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1006740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}