{"id":1006645,"date":"2026-05-04T09:52:25","date_gmt":"2026-05-04T04:22:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1006645"},"modified":"2026-05-04T10:04:51","modified_gmt":"2026-05-04T04:34:51","slug":"ai-driven-pricing-pressure-cost-cuts-reshape-india-it-outlook-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/04\/ai-driven-pricing-pressure-cost-cuts-reshape-india-it-outlook-report\/","title":{"rendered":"AI-driven pricing pressure, cost cuts reshape India IT outlook: Report"},"content":{"rendered":"<p>Artificial intelligence (AI) is increasingly reshaping the growth and margin outlook for India&#8217;s IT services sector, with firms facing rising pricing pressure even as new demand opportunities emerge, according to a recent sector report by Kotak Institutional Equities. <\/p>\n<p>The report flags higher competitive intensity amid demand and AI headwinds, noting that AI-led productivity gains are now being passed on to clients, resulting in what it terms &#8220;AI-deflation.&#8221; <\/p>\n<p>It adds that industry players indicate &#8220;pricing pressure in renewals due to client expectations of higher productivity pass-through driven by GenAI adoption,&#8221; alongside intensified competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is increasingly reshaping the growth and margin outlook for India&#8217;s IT services sector, with firms facing rising pricing pressure even as new demand opportunities emerge, according to a recent sector report by Kotak Institutional Equities. The report flags higher competitive intensity amid demand and AI headwinds, noting that AI-led productivity gains are now being passed on to clients, resulting in what it terms &#8220;AI-deflation.&#8221; It adds that industry players indicate &#8220;pricing pressure in renewals due to client expectations of higher productivity pass-through driven by GenAI adoption,&#8221; alongside intensified competition.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1006645","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1006645"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006645\/revisions"}],"predecessor-version":[{"id":1006646,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006645\/revisions\/1006646"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1006645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1006645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1006645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}