{"id":1006207,"date":"2026-05-01T09:01:29","date_gmt":"2026-05-01T03:31:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1006207"},"modified":"2026-05-01T09:13:56","modified_gmt":"2026-05-01T03:43:56","slug":"smartphone-buyers-prioritise-ai-performance-and-style-over-specs-alone","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/05\/01\/smartphone-buyers-prioritise-ai-performance-and-style-over-specs-alone\/","title":{"rendered":"Smartphone buyers prioritise AI, performance and style over specs alone"},"content":{"rendered":"<p>New Delhi: Personal expression is becoming a primary driver in the Indian smartphone market, as 64 per cent of consumers prefer colourful devices, and users expressed a willingness to pay an additional 5 per cent for preferred colour and material choices. <\/p>\n<p>This preference is especially strong among women, Gen Z, and Tier-II consumers, highlighting the growing role of style and finish alongside core specifications, according to the Smartphone Insights Report 2026, released by Flipkart in collaboration with Counterpoint Research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Personal expression is becoming a primary driver in the Indian smartphone market, as 64 per cent of consumers prefer colourful devices, and users expressed a willingness to pay an additional 5 per cent for preferred colour and material choices. This preference is especially strong among women, Gen Z, and Tier-II consumers, highlighting the growing role of style and finish alongside core specifications, according to the Smartphone Insights Report 2026, released by Flipkart in collaboration with Counterpoint Research.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1006207","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1006207"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006207\/revisions"}],"predecessor-version":[{"id":1006226,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1006207\/revisions\/1006226"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1006207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1006207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1006207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}