{"id":1005939,"date":"2026-04-30T10:02:07","date_gmt":"2026-04-30T04:32:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1005939"},"modified":"2026-04-30T10:11:39","modified_gmt":"2026-04-30T04:41:39","slug":"spotify-rewrites-india-playbook-after-rivals-exit","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/30\/spotify-rewrites-india-playbook-after-rivals-exit\/","title":{"rendered":"Spotify rewrites India playbook after rivals exit"},"content":{"rendered":"<p>When Spotify entered India in 2019, it walked into a market wired for free listening. Video-led consumption on YouTube and telecom-bundled apps had trained users to expect music at zero cost, leaving little room for subscription-led models. Several domestic and global attempts struggled to sustain themselves under that reality. <\/p>\n<p>Yet by FY25, Spotify India reported revenue of Rs 514 crore, up 60% year-on-year, and a net profit of Rs 74.62 crore, reversing a Rs 143 crore loss the previous year. Subscription revenue rose 89% to Rs 317 crore, while ad income reached Rs 187 crore. The company achieved this without changing its base price through most of the year, suggesting that the shift was driven as much by cost control and product design as by demand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Spotify entered India in 2019, it walked into a market wired for free listening. Video-led consumption on YouTube and telecom-bundled apps had trained users to expect music at zero cost, leaving little room for subscription-led models. Several domestic and global attempts struggled to sustain themselves under that reality. Yet by FY25, Spotify India reported revenue of Rs 514 crore, up 60% year-on-year, and a net profit of Rs 74.62 crore, reversing a Rs 143 crore loss the previous year. Subscription revenue rose 89% to Rs 317 crore, while ad income reached Rs 187 crore. The company achieved this without [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-1005939","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1005939"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005939\/revisions"}],"predecessor-version":[{"id":1005961,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005939\/revisions\/1005961"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1005939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1005939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1005939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}