{"id":1005654,"date":"2026-04-29T09:50:18","date_gmt":"2026-04-29T04:20:18","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1005654"},"modified":"2026-04-29T09:50:18","modified_gmt":"2026-04-29T04:20:18","slug":"ias-launches-total-tv-suite-to-bring-linear-style-transparency-to-ctv-advertising","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/29\/ias-launches-total-tv-suite-to-bring-linear-style-transparency-to-ctv-advertising\/","title":{"rendered":"IAS launches \u2018Total TV\u2019 suite to bring linear-style transparency to CTV advertising"},"content":{"rendered":"<p>Integral Ad Science (IAS) has rolled out a new Connected TV (CTV) solution, \u2018IAS Total TV\u2019, aimed at addressing one of the biggest gaps in streaming advertising: transparency at scale. <\/p>\n<p>The offering aggregates content-level data across major publishers including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers using Publica. The platform provides marketers with granular insights spanning genre, ratings, language, and program-level information, packaged into a unified dashboard within IAS Signal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) has rolled out a new Connected TV (CTV) solution, \u2018IAS Total TV\u2019, aimed at addressing one of the biggest gaps in streaming advertising: transparency at scale. The offering aggregates content-level data across major publishers including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers using Publica. The platform provides marketers with granular insights spanning genre, ratings, language, and program-level information, packaged into a unified dashboard within IAS Signal.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1005654","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1005654"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005654\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1005654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1005654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1005654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}