{"id":1005418,"date":"2026-04-28T10:31:57","date_gmt":"2026-04-28T05:01:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1005418"},"modified":"2026-04-28T11:25:23","modified_gmt":"2026-04-28T05:55:23","slug":"utterly-betterly-in-a-jam-of-content-one-clear-spread-wins","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/28\/utterly-betterly-in-a-jam-of-content-one-clear-spread-wins\/","title":{"rendered":"Utterly Betterly&#8230;in a jam of content, one clear spread wins"},"content":{"rendered":"<p>It has never been easier to reach millions, and just as easy to disappear without a trace. In today\u2019s digital economy, where content moves at overwhelming speed and scale, attention is plentiful but memory is rare. In India, influencer marketing is a multi-thousand-crore industry. Brands are no longer competing to be seen, but to be remembered. <\/p>\n<p>Influencer-led campaigns now operate at a scale that is both expansive and opaque. Industry reports indicate that a significant share of sponsored content is increasingly underlabelled, blurring the boundary between personal recommendation and paid promotion. Micro- and nano-influencers,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has never been easier to reach millions, and just as easy to disappear without a trace. In today\u2019s digital economy, where content moves at overwhelming speed and scale, attention is plentiful but memory is rare. In India, influencer marketing is a multi-thousand-crore industry. Brands are no longer competing to be seen, but to be remembered. Influencer-led campaigns now operate at a scale that is both expansive and opaque. Industry reports indicate that a significant share of sponsored content is increasingly underlabelled, blurring the boundary between personal recommendation and paid promotion. Micro- and nano-influencers,<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4,17],"tags":[],"class_list":["post-1005418","post","type-post","status-publish","format-standard","hentry","category-it-2-the-new-indian-express","category-newspapers","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1005418"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005418\/revisions"}],"predecessor-version":[{"id":1005498,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005418\/revisions\/1005498"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1005418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1005418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1005418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}