{"id":1005206,"date":"2026-04-27T12:05:49","date_gmt":"2026-04-27T06:35:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1005206"},"modified":"2026-04-27T12:05:49","modified_gmt":"2026-04-27T06:35:49","slug":"google-may-phase-out-fitbit-branding-for-software-shift-to-google-health-premium-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/27\/google-may-phase-out-fitbit-branding-for-software-shift-to-google-health-premium-report\/","title":{"rendered":"Google may phase out Fitbit branding for software, shift to \u2018Google Health Premium\u2019: Report"},"content":{"rendered":"<p>Google may be preparing to move away from the Fitbit brand on the software side, based on new app listings and branding changes seen in recent days. According to a 9to5Google report, references to a new service called \u201cGoogle Health Premium\u201d have appeared in some app stores and online listings, suggesting a possible shift from Fitbit\u2019s existing subscription services. The development has not been officially announced by Google, but multiple signs point to a gradual rebranding of Fitbit\u2019s software and services under a broader Google Health identity. The Fitbit brand may continue to exist for hardware products, the report says.<\/p>\n<p>New \u201cGoogle Health Premium\u201d branding appears<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google may be preparing to move away from the Fitbit brand on the software side, based on new app listings and branding changes seen in recent days. According to a 9to5Google report, references to a new service called \u201cGoogle Health Premium\u201d have appeared in some app stores and online listings, suggesting a possible shift from Fitbit\u2019s existing subscription services. The development has not been officially announced by Google, but multiple signs point to a gradual rebranding of Fitbit\u2019s software and services under a broader Google Health identity. The Fitbit brand may continue to exist for hardware products, the report says. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-1005206","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1005206"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005206\/revisions"}],"predecessor-version":[{"id":1005207,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1005206\/revisions\/1005207"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1005206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1005206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1005206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}