{"id":1004993,"date":"2026-04-27T08:32:13","date_gmt":"2026-04-27T03:02:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004993"},"modified":"2026-04-27T08:43:58","modified_gmt":"2026-04-27T03:13:58","slug":"platforms-brands-accelerate-agentic-commerce-push-as-fintechs-plug-payment-gaps","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/27\/platforms-brands-accelerate-agentic-commerce-push-as-fintechs-plug-payment-gaps\/","title":{"rendered":"Platforms, brands accelerate agentic commerce push as fintechs plug payment gaps"},"content":{"rendered":"<p>As large language models (LLMs) begin to influence how consumers discover and buy products online, digital platforms and brands such as Flipkart, Bigbasket, Ajio, and Firstcry are working to build their own AI storefronts to power agentic commerce on LLMs like ChatGPT, Perplexity, and Google Gemini, people familiar with the matter told ET. <\/p>\n<p>Simply put, agentic commerce refers to artificial intelligence-powered shopping in which AI agents autonomously shop on behalf of humans \u2014 starting from searching, selecting, ordering, and paying. Consumer firms ramped up their efforts after fintechs enabled payments on LLMs in February.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As large language models (LLMs) begin to influence how consumers discover and buy products online, digital platforms and brands such as Flipkart, Bigbasket, Ajio, and Firstcry are working to build their own AI storefronts to power agentic commerce on LLMs like ChatGPT, Perplexity, and Google Gemini, people familiar with the matter told ET. Simply put, agentic commerce refers to artificial intelligence-powered shopping in which AI agents autonomously shop on behalf of humans \u2014 starting from searching, selecting, ordering, and paying. Consumer firms ramped up their efforts after fintechs enabled payments on LLMs in February.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1004993","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004993"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004993\/revisions"}],"predecessor-version":[{"id":1005016,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004993\/revisions\/1005016"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}