{"id":1004860,"date":"2026-04-25T11:52:26","date_gmt":"2026-04-25T06:22:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004860"},"modified":"2026-04-25T12:10:49","modified_gmt":"2026-04-25T06:40:49","slug":"reliances-retail-biz-storms-blinkit-zepto-turf-as-hyperlocal-orders-surge-4x-in-q4","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/25\/reliances-retail-biz-storms-blinkit-zepto-turf-as-hyperlocal-orders-surge-4x-in-q4\/","title":{"rendered":"Reliance\u2019s retail biz storms Blinkit\u2013Zepto turf as hyperlocal orders surge 4x in Q4"},"content":{"rendered":"<p>Reliance Industries Limited is doubling down on its quick commerce push, with hyperlocal delivery emerging as the fastest-growing lever in its retail business, signalling a structural shift from store-led expansion to doorstep fulfilment. <\/p>\n<p>The company said hyperlocal commerce orders surged more than 300% year-on-year in the March quarter, underscoring the rapid scale-up of its last-mile capabilities across categories and intensifying competition with players like Blinkit and Zepto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Industries Limited is doubling down on its quick commerce push, with hyperlocal delivery emerging as the fastest-growing lever in its retail business, signalling a structural shift from store-led expansion to doorstep fulfilment. The company said hyperlocal commerce orders surged more than 300% year-on-year in the March quarter, underscoring the rapid scale-up of its last-mile capabilities across categories and intensifying competition with players like Blinkit and Zepto.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1004860","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004860"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004860\/revisions"}],"predecessor-version":[{"id":1004893,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004860\/revisions\/1004893"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}