{"id":1004757,"date":"2026-04-25T11:09:18","date_gmt":"2026-04-25T05:39:18","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004757"},"modified":"2026-04-25T11:26:11","modified_gmt":"2026-04-25T05:56:11","slug":"in-two-amazon-units-builder-replaces-traditional-job-titles","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/25\/in-two-amazon-units-builder-replaces-traditional-job-titles\/","title":{"rendered":"In two Amazon units, &#8216;builder&#8217; replaces traditional job titles"},"content":{"rendered":"<p>During Amazon&#8217;s annual review season now under way, hundreds of employees will see their job titles stripped. <\/p>\n<p>The company is not punishing underperformers. Rather, in a test, it is tossing out traditional titles for white-collar workers in charge of product at its Ring and Blink home security units. Starting next month, they will be known simply as &#8220;builders&#8221; and their bosses as &#8220;builder leaders.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During Amazon&#8217;s annual review season now under way, hundreds of employees will see their job titles stripped. The company is not punishing underperformers. Rather, in a test, it is tossing out traditional titles for white-collar workers in charge of product at its Ring and Blink home security units. Starting next month, they will be known simply as &#8220;builders&#8221; and their bosses as &#8220;builder leaders.&#8221;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1004757","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004757"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004757\/revisions"}],"predecessor-version":[{"id":1004776,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004757\/revisions\/1004776"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}