{"id":1004429,"date":"2026-04-23T09:11:46","date_gmt":"2026-04-23T03:41:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004429"},"modified":"2026-04-23T09:13:11","modified_gmt":"2026-04-23T03:43:11","slug":"sports-startups-cash-in-on-indias-everyday-athlete-economy-boom","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/23\/sports-startups-cash-in-on-indias-everyday-athlete-economy-boom\/","title":{"rendered":"Sports startups cash in on India\u2019s everyday athlete economy boom"},"content":{"rendered":"<p>A growing number of people are turning to sports as a regular social and fitness habit, fuelling a boom in startups serving the everyday athlete economy that accelerated after Covid. <\/p>\n<p>These platforms facilitate easier on-demand court bookings and help players find teams at short notice sports like tennis, pickleball, paddle, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing number of people are turning to sports as a regular social and fitness habit, fuelling a boom in startups serving the everyday athlete economy that accelerated after Covid. These platforms facilitate easier on-demand court bookings and help players find teams at short notice sports like tennis, pickleball, paddle, among others.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1004429","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004429"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004429\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}