{"id":1004400,"date":"2026-04-23T08:57:57","date_gmt":"2026-04-23T03:27:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004400"},"modified":"2026-04-23T08:57:57","modified_gmt":"2026-04-23T03:27:57","slug":"gaming-industry-could-unlock-22-billion-in-profits-on-ai-driven-cost-cuts-morgan-stanley","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/23\/gaming-industry-could-unlock-22-billion-in-profits-on-ai-driven-cost-cuts-morgan-stanley\/","title":{"rendered":"Gaming industry could unlock $22 billion in profits on AI-driven cost cuts: Morgan Stanley"},"content":{"rendered":"<p>Advanced artificial intelligence tools could help cut down video game \u200bdeveloping costs by nearly half, potentially \u200bunlocking about $22 billion in annual profits for game makers worldwide, \u200bMorgan Stanley analysts said. <\/p>\n<p>The adoption of AI tools to automate tasks such as creating gaming environments, generating dialogue and testing software could help shorten production timelines and reduce costs, helping lift margins \u200cover time, the \u2060brokerage said \u2060in a note dated Tuesday. <\/p>\n<p>However, it added, gains are unlikely to be distributed evenly across the \u200bgaming ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanced artificial intelligence tools could help cut down video game \u200bdeveloping costs by nearly half, potentially \u200bunlocking about $22 billion in annual profits for game makers worldwide, \u200bMorgan Stanley analysts said. The adoption of AI tools to automate tasks such as creating gaming environments, generating dialogue and testing software could help shorten production timelines and reduce costs, helping lift margins \u200cover time, the \u2060brokerage said \u2060in a note dated Tuesday. However, it added, gains are unlikely to be distributed evenly across the \u200bgaming ecosystem.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1004400","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004400"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004400\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}