{"id":1004234,"date":"2026-04-22T08:16:09","date_gmt":"2026-04-22T02:46:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1004234"},"modified":"2026-04-22T08:28:43","modified_gmt":"2026-04-22T02:58:43","slug":"jiohotstar-launches-signal-led-commerce-advertising-instamart-signs-on-as-first-partner","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/22\/jiohotstar-launches-signal-led-commerce-advertising-instamart-signs-on-as-first-partner\/","title":{"rendered":"JioHotstar launches signal-led commerce advertising; Instamart signs on as first partner"},"content":{"rendered":"<p>JioHotstar has introduced a signal-led commerce advertising capability, positioning it as an industry-first move aimed at enabling intent-driven audience engagement at scale. The new offering is designed to help brands identify and connect with high-intent consumers across the platform\u2019s premium content ecosystem. <\/p>\n<p>Quick commerce platform Instamart is the first partner to adopt the solution, marking the debut of this data-led advertising approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioHotstar has introduced a signal-led commerce advertising capability, positioning it as an industry-first move aimed at enabling intent-driven audience engagement at scale. The new offering is designed to help brands identify and connect with high-intent consumers across the platform\u2019s premium content ecosystem. Quick commerce platform Instamart is the first partner to adopt the solution, marking the debut of this data-led advertising approach.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1004234","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1004234"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1004234\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1004234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1004234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1004234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}