{"id":1003655,"date":"2026-04-18T11:17:30","date_gmt":"2026-04-18T05:47:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1003655"},"modified":"2026-04-18T12:07:43","modified_gmt":"2026-04-18T06:37:43","slug":"d2c-fragrance-brand-fifth-sense-raises-rs-6-3-crore-in-round-led-by-otp-ventures","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/18\/d2c-fragrance-brand-fifth-sense-raises-rs-6-3-crore-in-round-led-by-otp-ventures\/","title":{"rendered":"D2C fragrance brand Fifth Sense raises Rs 6.3 crore in round led by OTP ventures"},"content":{"rendered":"<p>Direct-to-customer (D2C) fragrance brand Fifth Sense has secured Rs 6.3 crore in a pre-seed funding round led by OTP Ventures, with participation by Sadev Ventures, ISV Capital, and key angel investors, including Swiggy&#8217;s Food Marketplace CEO Rohit Kapoor and Stayvista cofounder Amit Damani. <\/p>\n<p>Founded by IIM Kozhikode alumni Bharat Gupta and Prateek Gupta, the startup is positioning itself as a premium fragrance brand with climate-adapted formulations<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-customer (D2C) fragrance brand Fifth Sense has secured Rs 6.3 crore in a pre-seed funding round led by OTP Ventures, with participation by Sadev Ventures, ISV Capital, and key angel investors, including Swiggy&#8217;s Food Marketplace CEO Rohit Kapoor and Stayvista cofounder Amit Damani. Founded by IIM Kozhikode alumni Bharat Gupta and Prateek Gupta, the startup is positioning itself as a premium fragrance brand with climate-adapted formulations<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1003655","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1003655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1003655"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1003655\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1003655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1003655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1003655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}