{"id":1002990,"date":"2026-04-15T10:46:57","date_gmt":"2026-04-15T05:16:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1002990"},"modified":"2026-04-15T11:11:37","modified_gmt":"2026-04-15T05:41:37","slug":"meta-poised-to-surpass-google-in-digital-ad-revenue-for-first-time-report-says","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/15\/meta-poised-to-surpass-google-in-digital-ad-revenue-for-first-time-report-says\/","title":{"rendered":"Meta poised to surpass Google in digital ad revenue for first time, report says"},"content":{"rendered":"<p>Meta Platforms is projected to surpass Alphabet&#8217;s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, according to Emarketer. <\/p>\n<p>The Instagram-owner&#8217;s global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google&#8217;s projected $239.54 \u200cbillion, the \u2060market \u2060research firm said. <\/p>\n<p>Meta&#8217;s Advantage+ automated ad suite has been gaining strong advertiser adoption due to its ability to streamline campaign setup and enhance return on marketing spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Platforms is projected to surpass Alphabet&#8217;s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, according to Emarketer. The Instagram-owner&#8217;s global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google&#8217;s projected $239.54 \u200cbillion, the \u2060market \u2060research firm said. Meta&#8217;s Advantage+ automated ad suite has been gaining strong advertiser adoption due to its ability to streamline campaign setup and enhance return on marketing spend.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1002990","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1002990"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002990\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1002990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1002990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1002990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}