{"id":1002825,"date":"2026-04-14T10:50:43","date_gmt":"2026-04-14T05:20:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1002825"},"modified":"2026-04-14T10:50:43","modified_gmt":"2026-04-14T05:20:43","slug":"meta-expected-to-unseat-google-as-worlds-largest-digital-ad-player","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/14\/meta-expected-to-unseat-google-as-worlds-largest-digital-ad-player\/","title":{"rendered":"Meta expected to unseat Google as world\u2019s largest digital-ad player"},"content":{"rendered":"<p>Meta Platforms is expected to surpass Alphabet\u2019s Google to become the world\u2019s leading digital-advertising business, a first for the social-media company.<\/p>\n<p>Advertising research firm Emarketer projects that Meta will surpass Google in net ad revenue this year, reaching over $243.46 billion, edging past Google\u2019s $239.54 billion. The research firm\u2019s estimates account for revenue after deducting traffic and other content acquisition costs, such as the money Google shares with its creators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Platforms is expected to surpass Alphabet\u2019s Google to become the world\u2019s leading digital-advertising business, a first for the social-media company. Advertising research firm Emarketer projects that Meta will surpass Google in net ad revenue this year, reaching over $243.46 billion, edging past Google\u2019s $239.54 billion. The research firm\u2019s estimates account for revenue after deducting traffic and other content acquisition costs, such as the money Google shares with its creators.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-1002825","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1002825"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002825\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1002825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1002825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1002825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}