{"id":1002194,"date":"2026-04-10T10:18:27","date_gmt":"2026-04-10T04:48:27","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1002194"},"modified":"2026-04-10T10:23:03","modified_gmt":"2026-04-10T04:53:03","slug":"indias-ott-market-expands-to-1-45-billion-monthly-active-users-driven-by-data-smartphones","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/10\/indias-ott-market-expands-to-1-45-billion-monthly-active-users-driven-by-data-smartphones\/","title":{"rendered":"India&#8217;s OTT market expands to 1.45 billion monthly active users driven by data, smartphones"},"content":{"rendered":"<p>India&#8217;s streaming, or OTT, sector is witnessing rapid expansion, driven by affordable mobile data, rising smartphone penetration and a surge in digital content consumption. <\/p>\n<p>A report by brokerage CLSA said the country&#8217;s total OTT monthly active users (MAUs) have reached about 1.45 billion, reflecting a 20% increase over three years and a 2% rise over the past 12 months. Users generally access more than one platform, resulting in overlapping MAUs across services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s streaming, or OTT, sector is witnessing rapid expansion, driven by affordable mobile data, rising smartphone penetration and a surge in digital content consumption. A report by brokerage CLSA said the country&#8217;s total OTT monthly active users (MAUs) have reached about 1.45 billion, reflecting a 20% increase over three years and a 2% rise over the past 12 months. Users generally access more than one platform, resulting in overlapping MAUs across services.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1002194","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1002194"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1002194\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1002194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1002194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1002194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}