{"id":1001351,"date":"2026-04-06T07:24:48","date_gmt":"2026-04-06T01:54:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1001351"},"modified":"2026-04-06T07:29:01","modified_gmt":"2026-04-06T01:59:01","slug":"indian-film-studios-are-using-ai-to-cut-costs-speed-production-despite-mixed-audience-reactions","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/06\/indian-film-studios-are-using-ai-to-cut-costs-speed-production-despite-mixed-audience-reactions\/","title":{"rendered":"Indian film studios are using AI to cut costs, speed production, despite mixed audience reactions"},"content":{"rendered":"<p>Welcome to the new-look movie set, where the quiet hum of a coding floor has replaced the cacophony of cameras, clapperboards and shouted directions. <\/p>\n<p>The Collective Artists Network, a top talent agency for Bollywood A-listers, has long brokered the careers of real-life superstars. Now, it&#8217;s engineering digital ones. In its Bengaluru premises, filmmakers use artificial intelligence tools to create content based on Hindu mythology &#8211; a popular genre in India. One movie, based on the religious text &#8220;Ramayana,&#8221; has a scene showing the god Hanuman flying while carrying a mountain. A show based on a separate ancient epic, &#8220;Mahabharat,&#8221; features a sequence depicting the princess Gandhari, who blindfolded herself upon marrying a blind king.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the new-look movie set, where the quiet hum of a coding floor has replaced the cacophony of cameras, clapperboards and shouted directions. The Collective Artists Network, a top talent agency for Bollywood A-listers, has long brokered the careers of real-life superstars. Now, it&#8217;s engineering digital ones. In its Bengaluru premises, filmmakers use artificial intelligence tools to create content based on Hindu mythology &#8211; a popular genre in India. One movie, based on the religious text &#8220;Ramayana,&#8221; has a scene showing the god Hanuman flying while carrying a mountain. A show based on a separate ancient epic, &#8220;Mahabharat,&#8221; features [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1001351","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1001351"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001351\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1001351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1001351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1001351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}