{"id":1001218,"date":"2026-04-04T11:09:36","date_gmt":"2026-04-04T05:39:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1001218"},"modified":"2026-04-04T11:09:36","modified_gmt":"2026-04-04T05:39:36","slug":"clicks-to-choices-ai-is-reshaping-advertising","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/04\/clicks-to-choices-ai-is-reshaping-advertising\/","title":{"rendered":"Clicks to Choices, AI is reshaping Advertising"},"content":{"rendered":"<p>Digital advertising has long revolved around a simple loop: search, click, convert. The rise of AI referral traffic\u2014visits driven by answers from tools like ChatGPT, Gemini, Claude and Perplexity\u2014is beginning to disrupt that model. For now, the shift is small. AI platforms account for roughly 0.24% of global internet traffic, according to SE Ranking. But growth is accelerating. AI referral traffic, which was at 0.15% in 2025, had risen 1.6 times by January 2026, and is expected to climb further by year-end.<\/p>\n<p>In this week\u2019s edition of Mint Tech Talk:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising has long revolved around a simple loop: search, click, convert. The rise of AI referral traffic\u2014visits driven by answers from tools like ChatGPT, Gemini, Claude and Perplexity\u2014is beginning to disrupt that model. For now, the shift is small. AI platforms account for roughly 0.24% of global internet traffic, according to SE Ranking. But growth is accelerating. AI referral traffic, which was at 0.15% in 2025, had risen 1.6 times by January 2026, and is expected to climb further by year-end. In this week\u2019s edition of Mint Tech Talk:<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-1001218","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1001218"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001218\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1001218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1001218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1001218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}