{"id":1001124,"date":"2026-04-04T08:57:16","date_gmt":"2026-04-04T03:27:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1001124"},"modified":"2026-04-04T10:15:34","modified_gmt":"2026-04-04T04:45:34","slug":"india-gets-its-first-data-backed-microdrama-studio-as-pratilipi-launches-double-tap-films","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/04\/india-gets-its-first-data-backed-microdrama-studio-as-pratilipi-launches-double-tap-films\/","title":{"rendered":"India gets its first data-backed microdrama studio as Pratilipi launches Double Tap Films"},"content":{"rendered":"<p>Pratilipi on Thursday launched Double Tap Films, positioning it as India\u2019s first data-backed microdrama studio as it looks to tap into the fast-growing short-form video segment. <\/p>\n<p>The studio will produce vertical-first microdramas built on audience insights drawn from Pratilipi\u2019s ecosystem of over 20 million stories, aligning content with mobile-first consumption trends. <\/p>\n<p>Double Tap Films will leverage a pipeline of user-validated intellectual property from Pratilipi\u2019s network of over 2 million authors, whose stories are read more than 800 million times each month. This allows the studio to identify high-engagement narratives even before production begins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pratilipi on Thursday launched Double Tap Films, positioning it as India\u2019s first data-backed microdrama studio as it looks to tap into the fast-growing short-form video segment. The studio will produce vertical-first microdramas built on audience insights drawn from Pratilipi\u2019s ecosystem of over 20 million stories, aligning content with mobile-first consumption trends. Double Tap Films will leverage a pipeline of user-validated intellectual property from Pratilipi\u2019s network of over 2 million authors, whose stories are read more than 800 million times each month. This allows the studio to identify high-engagement narratives even before production begins.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1001124","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1001124"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001124\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1001124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1001124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1001124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}