{"id":1001104,"date":"2026-04-04T08:50:44","date_gmt":"2026-04-04T03:20:44","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1001104"},"modified":"2026-04-04T10:09:20","modified_gmt":"2026-04-04T04:39:20","slug":"fmcgs-buying-up-ayurveda-startups-for-healthy-growth","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/04\/fmcgs-buying-up-ayurveda-startups-for-healthy-growth\/","title":{"rendered":"FMCGs buying up Ayurveda startups for healthy growth"},"content":{"rendered":"<p>Ayurveda seems to have found a sweet spot in India\u2019s FMCG playbook as national players turn to regional and niche brands in this space to drive growth amid a slowdown. <\/p>\n<p>Emami on Thursday said it is acquiring 100% stake in Axiom Ayurveda, known for ayurvedic beauty products and herbal juices, for aggregate consideration of up to Rs 200 crore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayurveda seems to have found a sweet spot in India\u2019s FMCG playbook as national players turn to regional and niche brands in this space to drive growth amid a slowdown. Emami on Thursday said it is acquiring 100% stake in Axiom Ayurveda, known for ayurvedic beauty products and herbal juices, for aggregate consideration of up to Rs 200 crore.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1001104","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1001104"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001104\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1001104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1001104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1001104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}