{"id":1001092,"date":"2026-04-04T08:45:20","date_gmt":"2026-04-04T03:15:20","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1001092"},"modified":"2026-04-04T10:04:56","modified_gmt":"2026-04-04T04:34:56","slug":"ai-needs-better-marketing-says-sam-altman-after-buying-media-platform-tbpn","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/04\/ai-needs-better-marketing-says-sam-altman-after-buying-media-platform-tbpn\/","title":{"rendered":"AI needs \u2018better marketing\u2019, says Sam Altman after buying media platform TBPN"},"content":{"rendered":"<p>OpenAI chief executive Sam Altman said he wanted to acquire the popular podcast The Best Possible Node (TBPN) because he believes artificial intelligence (AI) needs better marketing and storytelling, terming it one of the least \u201cpopular\u201d technologies despite its immense potential. <\/p>\n<p>Speaking to Axios cofounder Mike Allen about the deal, Altman said TBPN makes complex AI developments accessible to a wider audience without resorting to hype. \u201cThose guys do the best and most interesting job of covering what\u2019s happening in AI in a way people understand and relate to,\u201d he said. \u201cThey\u2019re fun, not sensationalist, go into real levels of technical depth, and it resonates with people, with the community of developers and builders.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI chief executive Sam Altman said he wanted to acquire the popular podcast The Best Possible Node (TBPN) because he believes artificial intelligence (AI) needs better marketing and storytelling, terming it one of the least \u201cpopular\u201d technologies despite its immense potential. Speaking to Axios cofounder Mike Allen about the deal, Altman said TBPN makes complex AI developments accessible to a wider audience without resorting to hype. \u201cThose guys do the best and most interesting job of covering what\u2019s happening in AI in a way people understand and relate to,\u201d he said. \u201cThey\u2019re fun, not sensationalist, go into real levels of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1001092","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1001092"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1001092\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1001092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1001092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1001092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}