{"id":1000688,"date":"2026-04-02T07:58:47","date_gmt":"2026-04-02T02:28:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1000688"},"modified":"2026-04-02T08:02:04","modified_gmt":"2026-04-02T02:32:04","slug":"ecommerce-quick-commerce-chasing-ad-spends-with-profitability-in-focus","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/04\/02\/ecommerce-quick-commerce-chasing-ad-spends-with-profitability-in-focus\/","title":{"rendered":"Ecommerce, quick commerce chasing ad spends with profitability in focus"},"content":{"rendered":"<p>Ecommerce, quick commerce and food delivery platforms are projected to generate more than Rs 28,000 crore in revenue from advertising in 2026, up 30% from last year, making ads a critical margin lever for these entities working on narrow margins. <\/p>\n<p>Ecommerce majors such as Amazon and Flipkart are expected to clock Rs 19,000-20,000 crore in ad revenue in 2026, up from the previous year\u2019s Rs 16,000 crore, according to data shared by Deloitte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce, quick commerce and food delivery platforms are projected to generate more than Rs 28,000 crore in revenue from advertising in 2026, up 30% from last year, making ads a critical margin lever for these entities working on narrow margins. Ecommerce majors such as Amazon and Flipkart are expected to clock Rs 19,000-20,000 crore in ad revenue in 2026, up from the previous year\u2019s Rs 16,000 crore, according to data shared by Deloitte.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1000688","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1000688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1000688"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1000688\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1000688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1000688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1000688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}